NMP

Scratch off

Sawdust

Sawdust

Sawdust

MVSICA Sleeve Design & Packaging
Design Sawdust

“This is the first of a series of limited edition compilation CDs that will be released under the title MVSICA. So the brief was to create something engaging and a bit exclusive, something that would draw attention to the launch of MVSICA.

We knew that it was a limited edition so that gave us the freedom to explore ideas that otherwise wouldn’t be possible. We loved the idea of covering the artwork but more than that, covering the artists and track names–there’s a sense of intrigue when something is obscured or hidden.

There is also a deeper meaning that we particularly liked, the idea that music is given more depth when you can hold the object it comes in. Something that digital music will never have, I mean you can’t have scratch off panels on a digital album can you? It was that interaction that we felt would be engaging for people

Creative tea branding

Moving Brands   All About Tea

The mark represents the process of making tea; the blending and the straining. The shape of the mark references a seal or stamp — an iconic industry standard — and is used in this way as a stamp of quality across the various applications. In all print applications these dots are laser-cut, inspired by the factory elements and tools involved in the making and distribution of tea.

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

The colour palette is black, white and silver. This monochromatic system again reflects the efficient approach of the new identity. This sets All About Tea apart from its competitors, in a landscape dominated by brown/green colors, tea leaves and tree huggers.

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

Moving Brands   All About Tea

The type is in Orator — a mono-spaced typeface. This reflects the uniform spacing of the mark as well as referencing the utilitarian info-graphics associated with import and export. The typeface strengthens the ideas behind the metronomic process of the companies offer. The secondary type, Garamond italic, is used to represent the founder’s expert voice. This is more fluid, more conversational and balances the strength of Orator. It also aims to bring out the quirks and passions of the All About Tea organisation.

Moving Brands   All About Tea

All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a global audience. Their ambition was to hone their wholesale offer while satisfying the need to reach new audiences. They wanted to keep the warehouse feel but also establish a loyal consumer group who felt they were getting premium quality at wholesale prices.

Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.

The final All About Tea identity system, currently being rolled out, incorporates a brand identity, brand architecture, guidelines, website, packaging, stationery, photography style, presentation and sales templates, mood film, and tone of voice.




Bruit de Fond 
Background Noise
Published by JSBJ - Je Suis une Bande de Jeunes
www.jesuisunebandedejeunes.com 

  

© JSBJ, Background Noise Cover

  

The world is a very overwhelming place for an infant. With a brain that new, the different neural pathways that perceive sensory information are still taking shape, and transmissions sometimes get lost in a soup of subcortical and cortex confusion. Scientists have successfully shown that when babies are stimulated sonically or visually the corresponding neural sensory mode will not be the one firing. For example, a baby will hear a loud noise but neurons in her sight modality will fire. Simply put, a baby can hear sights, see noises, and touch smells, and does so frequently. As a result a baby lives in a disorienting cognitive stage in which sensual boundaries are still developing.

  

© Jeff Otto O’Brien

  

This condition is not unique to early childhood, as many adults have developed fixed cognitive functions that classify as synesthesia. The neurobiological mechanisms of synesthesia work as follows; stimuli in one sensory modality registers as a sensory experience in a different modality. The most popularly referenced synesthetic function is grapheme-colour synesthesia, in which graphemes (letters, numbers, punctuation marks, etc.) illicit a strong color association from the synesthete. The Russian painter Wassily Kandinsky famously used his synesthetic condition to relay cross-faculty experience in artistic depiction. Kandinsky paintings arrange musical composition as it relates to his color and movement-based associations of them.

  

© Bill Sullivan

  
Artists frequently attempt to mediate the space between art object and viewer perception. Ostensibly that space involves eliciting synesthetic-like interpretation of artistic gestures, although rather than causing an actual synesthetic experience, the visual information triggers specific emotional histories that lead to cross-sensual engagement. If one’s response to an object or image is visceral, often specific personal memories are recalled. That archive usually contains information that refers to not just sight, but also touch, taste, smell, etc. Although synesthesia is a neurological condition that cannot simply be willed by the unafflicted, the effect of this type of response to art work mimics a genuine synesthetic experience. In both cases, the stimulation of one sensory organ gets channeled through more than one cognitive pathway.
  

© Yann Gross

  

This sensual boundary crossing has profound implications for artistic practice. Background Noise connects the sonic with the visual, using the photograph and printed image as a starting point. Many of the photographs in this publication trigger sonic associations because of simple cognitive functioning. If an image contains an object or gesture that is characterized by the noise it makes (a bomb for example), we see the sound almost automatically because our perception is based on a vast semiotic archive. Consider Yann Gross’ avalanche, an inherently violent gesture, which allows us to quickly feel the rumble and hear the cacophony of moving earth. Many other images contained in this book also reference aggressive movements or objects either as they are happening or after the fact. Although making that sonic association represents standard cognitive functioning to an adult, the neurology remains complex and fascinating.

Some synesthetes claim that their cross-modality sensory experience is actually what they might experience. For example, the letter “A” isn’t just associated with red, but it appears red in the external world. Or in the case of Gross’ avalanche, they actually hear the rumble of the avalanche or some other sound (a bird chirping) as a result of the signifier. That sound actually exists in their objective experience. Most other synesthetes allocate their experience to purely internal perceptual associations. “The letter ‘A’ feels red,” subjectively.

  

© Stephanie Gygax

  

Other images in Background Noise evoke sound in a more subtle matter. Stephanie Gygax’s diptych navigates memory in a way that parallels the viewer’s neurological response. We see the image, understand its sentimentality and once again reference our personal memory archive which may, in the example of Gygax’s images, set the backdrop of city noise. How does each image in the pair elicit a different sonic association? In one the figure is sharp, in the other the figure is blurry, an automatic association most people connect to memory because of the history of the printed image. Do they sound the same or different?

  

© Marten Lange

  
Marten Lange’s chaotic display of technological wires, pipes, and containers exploit the lay man’s distance from the technology that dictates his life by disorienting the viewer in the familiar. Many photographs attempt to disorient viewers, often through a hypothetical synesthetic knot. That knot encourages childlike free associations that break down the normal perceptual scaffolding. In the case of synesthesia, those childlike free associations are quite literal, as recent science has shown.
  

© Ozant Kamaci

  

Artists choose to model process and object after synesthetic experience to relay information that exists outside of normal singular modal boundary. Crafting works that attempt to stimulate in multiple modalities often makes the difference between a much more passive, “reception” of objects, and the much more whole, totalizing quality of aesthetic experience.

Daniel Shea

Thumbnail Image © Shane Lavalette

 

Love the layout

I don’t know to much about this but i love the layouts and the photography 

LOVEEEE

  • Schwarzkopf - Celebrating 50 years of color excellence
     Calender

    A limited calendar box to celebrate 50 years of IGORA, a Schwarzkopf Professional brand. The package is inspired by traditional film reel boxes and was riveted by hand. The 12 photo prints are embedded into an full-bleed embossing on an acid-free paper from GMUND. The calendar is designed to be flexible: it consists of 3 elements - the month cards, the calendarium and haikus. The haikus were written especially for this project. 
    Due to the flexibility, the recipient is able to combine the favourite print with a favourite haiku for each month. In regard to typography we chose a brush font, everything was printed on our in-house Heidelberg letterpress machine. All elements on the cover are hot foiled, the whole object rests on an extra produced stand made of stainless steel.

Paperlux



In 48,000 passes and with 140 extremely detailed die cuts per magazine, They created
six differently coloured versions of the cover, without exposing the plates again each time. 

The result is a metamorphosis of paper, inspired by the one and only Richard Buckminster Fuller.

 

Novum 11/11 – Making Of Cover from Paperlux on Vimeo.

Supermarkets Basic range

Usually I wouldn’t buy a supermarkets basic range, that maybe beacuse I’m a bit of a snob and don’t want people seeing that I’m being a cheap skate but seeing the rebranding of the ‘Morrisons Value’ to ‘M Savers’ may sway my mind. These designs , which look handcrafted and quirky , contribute to the feeling that even Morrisons’ most humble products have been cared for by people. I really like the simple, minimal yet colourful design. 

1 5 12 m21 5 12 m31 5 12 m41 5 12 m11 5 12 m51 5 12 m6

Plymouth Gin Rebrand

Design Bridge has created new packaging for Plymouth Gin, taking inspiration from the brand’s archive.

Gin

The consultancy says it developed the designs after exploring the Black Friar’s Distillery, in Plymouth, which is also the building where the Pilgrim Fathers spent their last night before setting sail for America on the Mayflower.

Gin

Design Bridge says the bottle’s shape and tinted glass have been influenced by historic designs for Plymouth Gin, which was founded in 1793.

The oval label depicting the Mayflower is an orginal shape and has been gilded to copper to reference the copper stills in the distillery.

Gin

The monk icon has been restored to the back wall of the bottle. Design Bridge says, ‘When his feet are dry it’s time to buy.’

Gin

Emma Follett, design director at Design Bridge, says, ‘At the distillery we were able to delve through the archives, picking up small details that had been lost along the way, from distinctive crafted typography to label shapes that reflected the history of the brand.’

Gin

Design Bridge was appointed to the project by Chivas Brothers, a division of Pernod Ricard, following work on the Beefeater and Chivas Regal brands.

The new packaging is rolling out to international markets throughout 2012 and 2013.