For my NMP I have decided to create a new brand of mens grooming products, I chose to do this as i found my strengths are in packaging design and branding. For my brand I began looking at odd names that didn’t really work. I then Settled on an idea of the brand being from savile row in London. This is a street of world famous tailors and barbers who’s clientle are that of rich upper class men who have a large disposable income to spend on clothes and products. From this I i came up with more ideas for the names and then jokingly I played that old game of whats would you porn star name be. You take the name of your first pet and the name of the first road you lived on. Mine being percy and the road was hunters close. I came up with a few ideas and began to like it. I then went to uni and spoke to tash and we came up with the idea that percy is the fox that is hunted buy man.. this plays on how my chosen market to design for are know for fox hunting. This brand is a bristish brand so fox hunting is world renowned for being a sport playing in England by the upper class.
I then took the name and came up with percy being the overall head guy of the brand and the hunted part of the name being a collection of animals that are huntedpast and present in the UK. These hunted animals with represent each sub category of the of the brand.
- Bear for shampoo, bubble bath etc… Bear was chosen as it was hunted way back in time in scotland and to use these products you have to be bare (naked) in the shower/bath. So i played on the word bear/bare too.
- Hare for hair products.
- Owl for ageing and face creams
- Boar for shaving products